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How to Hire the Right Corporate Video Production Service for Your Business
June 01, 2023

In the ever-evolving world of business, the adoption and implementation of video as a crucial part of corporate communication have become paramount. The selection of the ideal video production service is, therefore, not a matter to be taken lightly, nor is it a process to be rushed. Deciphering the labyrinthine landscape of corporate video production necessitates a nuanced understanding of your needs, the market, and the skill set of potential providers.

The first point to consider when seeking a corporate video production service is an in-depth understanding of your organization's needs. This step is akin to the pre-production phase in filmmaking where the concept, target audience, and content of the film are determined. The same applies to corporate videos. What is the purpose of the video? Is it for marketing, training, or internal communication? Who is the target audience? The answers to these questions will guide your selection process and help you articulate your needs to potential service providers.

Next, understanding the market environment is key. Much like the 'invisible hand' that Adam Smith, the father of modern economics, mentioned in his seminal work "The Wealth of Nations", the market operates on the principles of supply and demand. As such, there are countless video production services available. This creates an economic concept called 'consumer sovereignty', where the consumer has the freedom to choose from a variety of products or services. Here, the challenge is to filter through the noise and find a service that aligns with your needs and budget.

Consideration of the prospective service provider's skill set is the next pivotal step. This is where an understanding of the 'Matthew Effect', a concept derived from sociology comes in. Coined by sociologist Robert K. Merton, the Matthew Effect refers to the phenomenon where 'the rich get richer and the poor get poorer'. In the context of video production, this may refer to companies that already have a strong portfolio or a well-established reputation. They tend to attract more clients, thereby enhancing their experience and skills further. While this does not suggest that emerging companies lack competence, it underscores the importance of thorough due diligence.

A close examination of the provider's previous work, their flexibility and adaptability to various styles and genres, and their proficiency in the latest technologies like 4K resolution or virtual reality are important. Similarly, their understanding of storytelling techniques such as Freytag’s Pyramid - a five-part structure (exposition, rising action, climax, falling action, and denouement) based on Gustav Freytag's dramatic theory - can be crucial to creating engaging corporate videos.

The timely delivery of services is another crucial point. In the realm of project management, the 'Triple Constraint' or 'Project Management Triangle' is a model that describes the trade-off among cost, time, and quality. In hiring a corporate video production service, these three aspects should be considered. A service provider might offer high-quality videos at a low cost, but take a longer time to deliver. Understanding these trade-offs will help in making an informed decision.

Finally, consider the 'why' - the raison d'être of hiring a professional video production service. The answer lies in the theory of comparative advantage, proposed by economist David Ricardo. It suggests that each entity, or in this case, each organization, should focus on tasks where they have a comparative advantage and outsource others. If video production is not your core business function, outsourcing it to experts can allow you to focus on your primary tasks, enhancing efficiency and productivity.

In conclusion, hiring the right corporate video production service for your business is a critical task that requires careful analysis of your needs, understanding of the market and potential service providers, and appreciation of the trade-offs among cost, time, and quality. By leveraging economic principles, sociological concepts, and project management models, you can make a more informed decision and select a service that not only meets your needs but also adds value to your organization. In this digital age where video content is king, make your choice count.


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